By Affiverse

How to deal with regulatory challenges as an igaming affiliate manager


In the past couple of years, increased scrutiny from regulators has led a growing number of affiliate managers within the igaming niche to streamline their approach to managing their affiliate programmes in an increasingly complex and rule-driven market. It is a common misconception that industry standards, licensing criteria, and promotional guidelines only affect gambling and betting operators, but ever-changing regulations and jurisdictions also directly impact igaming affiliate managers. If you are interested in knowing how to deal with regulatory challenges as an igaming affiliate manager, continue reading to find out everything you need to know.

Adapt to change

In order to deal with regulatory challenges as an igaming affiliate manager, you must be able to adapt to change or, in other words, adjust your strategy to cater to any developing trends or patterns. It is, after all, the fundamental role of an affiliate manager to prioritise innovation and, in doing so, ensure you are delivering the right content to the right audience in light of any changes that may be emerging. If the audience in question is within a regulated market, your content must follow suit and conform to the regulatory requirements of that market. In addition, you must also find ways to manage your traffic sources and mitigate any geographical boundaries that may come into effect suddenly or unexpectedly as this can be the difference between your affiliate programme surviving and thriving.

Plan ahead for over-regulation

In recent years, a growing number of gambling and betting operators have come under fire for over-regulating their goods and services. This has, in turn, forced affiliate managers within the igaming niche to comply with brand-new regulations and impose substantial changes to their affiliate programmes to ensure they remain compliant on an ongoing basis. In the UK, in particular, the UKGC has kept a close eye on operators to ensure they are offering safe and secure gambling and betting services to consumers. This has, however, led to industry-wide fears of operators possibly switching to black markets in order to acquire new customers with affiliates within these markets keeping a keen eye on this developing trend. It is also worth noting that as a growing number of countries impose country-wide temporary or permanent bans on igaming advertising, you must be prepared to plan ahead for over-regulation.

Built trust with your affiliates

If industry-wide regulatory changes come into effect within the igaming niche, it can also be a great opportunity for you to build trust with your affiliates. This will result in a safer and securer gambling and betting environment for all parties involved and remind consumers that it is not only gambling and betting operators but also affiliate managers within the igaming niche that are heavily regulated. In addition to greater trust, it may even lead to greater conversions with consumers personally invested in the goods and services marketed by affiliates. It may sound like a frustrating and time-consuming inconvenience to you as an igaming affiliate manager, but the fundamental goal of regulation is to, essentially, guarantee a safe space for players to register to play at top-rated online casinos with confidence.

Do your research

It may sound like an obvious point but in order to deal with regulatory challenges as an igaming affiliate manager, you must do your research and ensure you are aware of any industry-wide changes that may be coming into effect in the coming weeks or in or in the not-so-distant future. It can allow you to avoid becoming overwhelmed by a barrage of rules and regulations that will directly impact how you manage your affiliate programme and protect you and your affiliates from making a number of costly and time-consuming mistakes in the process. If a particular regulation or law is proposed, for example, it may benefit you to make a note of any upcoming changes, what they involve, and when they will be legally imposed. This can allow you to stay ahead of the curve when it matters and keep up to date with any developments that may impact your affiliate programme or the wider igaming industry.

If you are an affiliate manager within the igaming niche, you may have become aware of a growing number of regulatory challenges to impact the industry in recent years. In order to deal with any changes that may come your way, however, there are several steps you must take ahead of time. This includes adapting to change, planning ahead for over-regulation, building trust with your affiliates, and doing your research. By doing so, you can streamline your approach to managing your affiliate programme in an industry that is constantly evolving and ensure your affiliates are informed and kept in the loop if and when necessary.

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